For a real estate agency, Kommo is configured as a sales department CRM: typically two pipelines are set up — one main pipeline that connects all messaging channels and collects incoming client leads, and a second pipeline for seller listings and property offers. All communication, reminders, and lead sources are brought together in one place, and where needed the CRM is extended with widgets — property photos inside the lead card, document generation, duplicate control. Here is how it all works.

Why real estate is difficult without a CRM

Leads arrive from Instagram, Telegram, the website, and phone calls — and they easily get lost. The deal cycle is long: a client thinks for weeks, and agents forget to follow up on time. The same client contacts you several times, creating duplicates in the database. Property details, photos, and documents are scattered across folders and messaging apps. All of this slows down sales.

How Kommo is typically configured for real estate

  • Two pipelines. The main one handles incoming client leads (buyers and renters): all messaging channels, the website, and telephony connect here, so every enquiry lands in one place. The second pipeline manages listings and offers from sellers.
  • All channels in one pipeline. Instagram, Telegram, WhatsApp, the website, and phone calls — agents reply without switching between tabs, and nothing falls through the cracks.
  • Custom fields for properties. Kommo lets you add custom fields (budget, district, property type, area, and so on) — the number of available fields depends on the tariff. Up to 50 pipelines are supported.
  • Reminders and tasks. The system automatically creates a task and reminds agents to call back — on a long sales cycle, this saves deals.
  • Lead sources. You can see which advertisement or channel a client came from (UTM tags) — making it clear what is actually working.
  • Mobile app. An agent can see the client's card and full history right at a property viewing.

What our widgets add

  • GFilesPlus v2. Displays property photos directly inside the lead card (in the Leads section) — agents can see the listing without opening separate folders. The same widget can also generate documents populated with the client's data.
  • Duplicate control. Our private widget finds and merges duplicate contacts and notifies about them — in real estate, clients frequently enquire more than once, and this keeps the database clean.
  • Lead distribution. Where needed, incoming leads are automatically assigned to managers according to custom rules.

What to bear in mind

Kommo is a general-purpose sales department CRM, not a system built exclusively for real estate. You take the set of features your agency actually needs and extend it with widgets. Not every agency requires a full turnkey setup — each business uses a CRM in its own way. A complete turnkey implementation is reinforced by additional widgets tailored to a specific workflow.

How we can help

We are an official Kommo partner with our own development team. We will configure the pipelines, channels, and reminders for your agency, add widgets (property photos, document generation, duplicate control) — and if the standard functionality is not enough, we will build exactly what you need. If you want to bring order to your leads and stop losing clients during the long cycle — let us configure everything for your process.

Frequently asked questions

How many pipelines does a real estate agency need?

Typically two: the main one for incoming client leads (all messaging channels converge here) and a second one for seller listings and property offers. Kommo supports up to 50 pipelines, so the structure can be tailored to your workflow.

Is it possible to see property photos directly in the CRM?

Yes — that is what our GFilesPlus v2 widget does: it displays images inside the lead card so agents can see the property at a glance. The same widget can also generate documents populated with the client's data.

How do you deal with duplicate clients?

Our duplicate-control widget finds and merges duplicate contacts and sends notifications about them — the database stays clean even when a client enquires multiple times.

Is a full turnkey implementation always necessary?

No. You can start with only the Kommo features you need right now and add more later. A full turnkey implementation requires additional widgets — we set up as much or as little as your business genuinely needs.