Private widgets private widget · powered by Kommo CRM
Facebook UTM
Facebook leads in Kommo with UTM tags and analytics. Nothing lost
Leads from lead forms in Facebook and Instagram ads are often copied into the CRM by hand: some get lost, and the deal never shows which ad brought the client, so nobody knows which campaign pays off. Facebook UTM sends every lead to Kommo the moment the form is submitted, with a contact, a deal and all the ad tags. Then it shows what the ads cost, how many sales they brought and whether they paid off.
What it does
- UTM tags on every deal: every tag set in the ad, plus the campaign, ad set and ad names and the placement — Facebook or Instagram
- Facebook and Instagram: a lead-form ad can also run on Instagram — in the feed, Stories or Reels. People fill in the form right there, and the widget picks up the lead the same way
- No lead gets lost: if something fails, the widget retries, and leads that could not be delivered are kept in a separate list with a “Resend” button
- Reconciliation: how many leads Facebook sent and how many reached Kommo — any gap is visible right away
- ROI analytics: by campaign, ad set and ad — leads, sales, conversion, spend, revenue, cost per lead, cost per sale, ROI
- Ad spend is pulled in automatically from your Facebook ad account every hour — no spreadsheets to maintain
- You decide what counts as a sale: any stages in any pipelines; pick a period and export the report to Excel
- Weekly email report and a “costs are rising” alert when cost per lead exceeds your threshold or money is spent with no leads
- No duplicate contacts: the widget looks up the client in Kommo by phone and email and attaches the new deal to the existing contact
- Lead routing: by campaign, form, placement or ad account — its own pipeline, stage, tag and owner (one manager or round-robin)
- Any form field to the right Kommo field: mapping is set up without a developer, and a missing field can be created right in the settings
- Spam filter: a lead without a real phone number or email is tagged or skipped — your choice
- Problem alerts by email, as a Kommo task or in Telegram: Facebook access is about to expire, the lead subscription dropped, no leads for too long
How we set it up
We install the widget in your Kommo account and tune it to your processes. Nothing to install on your computer - it all runs inside Kommo in the browser.
Need this widget?
Message us - we will tell you whether it fits your process and install it in your account.