For courses and online schools, Kommo is set up as a sales-team CRM: you build several pipelines — a main one where all messengers connect and leads come together, then a trial-lesson stage, then payment for the course or a drop-off, and a separate pipeline for returning students. One boundary is worth knowing upfront: Kommo runs the sales and enrolment side — leads, the trial lesson, payment, follow-up, broadcasts — but it does not replace the learning platform itself, with its lessons and access. Here's how it's usually configured.

Why a school struggles without a CRM

Leads come from every direction — Instagram, Telegram, WhatsApp, Facebook, ads, landing pages. Someone asks about a course in the evening, the sales rep sees it in the morning — and the person has already signed up elsewhere. Someone came to a trial lesson and slipped away because nobody followed up in time. Someone promised to pay "after the weekend" and vanished. As long as everything lives in phone chats and spreadsheets, a school loses not just leads but the ad money that brought those leads in.

How course pipelines are usually built

This is where a CRM earns its keep. Instead of "a pipeline per course" (people do it, but it's usually overkill), you build a few pipelines around the stages of the customer journey:

  • Main pipeline — leads. All channels and ads connect here, and every inquiry lands in one place. The lead is moved toward the key step: the trial (test) lesson.
  • Sales pipeline. After the trial, the lead either buys the course or declines. That's a separate stage where you can see who's at which step and who needs a nudge.
  • Returning-students pipeline. People who've already studied are kept separately, so you can offer follow-up courses and bring them back.
  • Custom fields and tags. You add your own fields to the cards (course, group, source, trial date) and mark deals with tags — so those leads are easy to filter later and send a broadcast to.

A channel detail worth planning for

A single Kommo pipeline can take many Facebook pages, many Instagram accounts, and many WhatsApp numbers — but only one Telegram bot and one TikTok per pipeline for now. So if a school runs several landing pages with their own Telegram bots, you build additional pipelines for them. It's not a permanent limit, but something worth factoring in when you plan the structure.

Broadcasts to your own base

Inside Kommo you can send a mass message to contacts who have written to you — a reminder that a group is starting, a webinar invite, a discount notice. Broadcasts run on the deals and leads, which is exactly where tags pay off: filter "everyone who attended the trial but didn't pay" and send them a separate message.

What Kommo does not replace — honestly

Kommo is a sales and communication system. It does a great job of moving a customer from lead to payment: it gathers channels, sends reminders, counts the numbers, automates the routine. But it is not a learning platform. Lessons, video lectures, access to materials, homework grading, and student progress are separate services. Kommo plays well with them through integrations, but it doesn't take their place. If anyone promises "your whole course inside one CRM," that's not Kommo — and it's better to know that going in.

What our widgets add

  • AI assistant. Replies to people asking about a course around the clock — in 30–90 seconds, like a live sales rep: it answers questions and builds the lead. That evening inquiry a rep would only see in the morning is already handled, not lost.
  • TurboSMS. SMS and Viber reminders straight from the card or in bulk: about the trial lesson, about payment, about a group starting. Where a messenger might go unread, an SMS gets through.
  • Duplicate control. The same student often reaches out several times from different channels — our widget finds and merges duplicate contacts, so the base stays clean and the customer's history stays whole.

How we can help

We're an official Kommo partner with our own development team. We'll set up the pipelines around your student's journey — from lead to trial to payment, connect every channel, and add reminders and broadcasts. Where the standard tools fall short, we add widgets (AI assistant, SMS reminders, duplicate control) or build a custom widget for your process. If you want every course lead to stop slipping through the cracks, we'll set Kommo up for your school.

Frequently asked questions

How many pipelines does an online school need?

Usually a few: a main one (leads from all channels → trial lesson), a sales pipeline (course payment or drop-off), and a returning-students pipeline. "A pipeline per course" is usually unnecessary — the structure is built around the stages of the journey, not around each service.

Can several Instagram and Telegram accounts connect to one pipeline?

Many Instagram accounts, Facebook pages, and WhatsApp numbers — yes. But one Telegram bot and one TikTok per pipeline for now; for additional channels you build separate pipelines.

Will Kommo replace a learning platform?

No. Kommo runs sales and enrolment (leads, trial lesson, payment, follow-up, broadcasts), while lessons, access, and student progress stay in your learning platform. Kommo integrates with it but doesn't replace it.

How do you remind students about the trial lesson and payment?

The CRM itself creates reminders — tasks for the sales rep. And you can send the customer SMS and Viber through our TurboSMS widget: one by one from the card or in bulk to a filtered set of deals.

How much does setup cost?

It depends on the number of channels, the complexity of the pipelines, and any custom work needed. Call us at +380 98 612 44 12 or message us on Telegram — we'll work out the numbers for your school.