Short answer: these are different CRMs for different jobs. KeyCRM is a Ukrainian system that shines for online stores selling on marketplaces (Rozetka, Prom, Etsy), with warehouse and product accounting. Kommo is for a sales team that lives in messengers, with automation, bots, AI and deep customisation. Below — honestly — when KeyCRM is better and when Kommo is.
The core difference in one sentence
KeyCRM starts from the order and the product — it is a CRM built around online retail. Kommo starts from conversations and the sales pipeline — it is a CRM built around messengers. So the question isn't "which is better in general", but "which is better for your type of business".
Where KeyCRM is strong
Honestly: for online retail it is a very convenient system, and we acknowledge that.
- Marketplaces out of the box — Rozetka, Prom, Etsy, Amazon, eBay, Shopify. Orders from every channel land in one window.
- Warehouse and product accounting — full stock tracking, which is critical for an online store.
- Per-account pricing — you pay for the team, not per user. A large team with a modest order volume comes out cheaper.
- Ukrainian product — built by a Ukrainian team.
Where Kommo is strong
- Messengers natively — WhatsApp, Telegram, Instagram Direct and Facebook Messenger merge into one pipeline straight out of the box.
- Automation, bots and AI — Salesbot, triggers, the Digital Pipeline, an AI assistant that replies to customers like a live manager. This is the core of Kommo, not an add-on.
- Widget marketplace + API + custom work — a large ecosystem of extensions. And if a feature is missing, our development team writes it (our own Ukrainian-built widgets).
- International (kommo.com) — opens in Ukraine without a VPN; it was formerly amoCRM.com.
Pricing: different models
Here it's important not to confuse "cheap" with "good value" — it depends on your scenario. KeyCRM charges a fixed price per account (unlimited users, but with limits on order volume). Kommo charges per user per month. A large team with few orders is usually cheaper on KeyCRM; a smaller team whose priority is automating sales in messengers more often wins with Kommo. Always check current pricing on the systems' own websites — it changes.
Comparison: KeyCRM vs Kommo
| Criterion | KeyCRM | Kommo |
|---|---|---|
| Main focus | Online store, marketplaces | Sales team, messengers |
| Marketplaces (Rozetka/Prom/Etsy) | Yes, built in | Via integrations |
| Warehouse / product accounting | Yes | Not its focus |
| Messengers in the pipeline | Basic | Yes, native with bots |
| Automation, bots, AI | Limited | Yes (core of the system) |
| Widgets, API, custom work | Set of ready integrations | Marketplace + our development |
| Pricing model | Per account (unlimited users) | Per user |
| Origin | Ukrainian | International (no VPN) |
When KeyCRM is better, and when Kommo
Choose KeyCRM if you are an online store, you live on marketplaces (Rozetka, Prom, Etsy), you need product warehouse accounting, and your team is large with a relatively modest number of orders.
Choose Kommo if you have a sales team, customers write in messengers, you need automation, bots and AI, and your processes are non-standard and require customisation. This is typical for services, real estate, B2B, courses, wholesale and service companies.
It also happens that the business is an online store, but sales run through Instagram and Telegram with active conversation. In that case people often choose Kommo precisely for the messengers and automation, and handle product accounting separately. On a free consultation we'll look at your case and tell you honestly what fits.
Why work with us
We are an official Kommo partner with our own development team (3 developers), so we do more than basic setup:
- Ukrainian-built widgets — our own solutions for Kommo. Catalogue: widgets for Kommo.
- AI automation — an assistant that replies to customers in messengers like a live manager and collects leads: AI Chat for Kommo.
- Custom work for your business — missing a feature? We'll build it. How a launch goes — Kommo CRM implementation.
Frequently asked questions
What is better for an online store — KeyCRM or Kommo?
If you sell mostly on marketplaces and need warehouse accounting, KeyCRM is more convenient out of the box. If sales run through messengers with active conversation and you need automation, Kommo more often wins. People often choose Kommo for the conversations and pipeline, and keep product accounting separately.
Is KeyCRM cheaper than Kommo?
It depends on the scenario. KeyCRM charges per account (unlimited users), Kommo charges per user. A large team with a modest number of orders is usually cheaper on KeyCRM. Check exact pricing on the systems' own websites — it changes.
Can I migrate from KeyCRM to Kommo without losing data?
Yes. We migrate contacts, deals and history. How much exactly and by what method depends on how everything is set up now. On a consultation we'll look and tell you how to do it without losses.
Do you only set up Kommo?
Yes, Kommo is our specialty, and we strengthen it with our own widgets and custom work. If, after talking it through, another system suits you better, we'll say so honestly, without pushing.