To connect Instagram to Kommo CRM you need two things: your Instagram account must be a Business or Creator account linked to a Facebook Page, and then you connect it to Kommo through the messaging channels section. Once that's done, Direct messages (and often comments) flow into your Kommo pipeline as deals, and your sales reps reply directly from the CRM. Here's how to do it, step by step.
What it gives your store or business
Direct stops being a black hole. Every "how much does this cost?" becomes a deal card with a conversation history, a value, and a task — sitting right next to leads from Telegram, your website, and the phone. Nothing slips through at two in the morning, and you can see how many Instagram inquiries actually make it to a sale.
What you need before you start
- A Business or Creator Instagram account. A personal account won't work — switch to a professional account in Instagram's settings (it's free).
- A linked Facebook Page. Instagram connects to a CRM through Facebook, so the account must be tied to your company's Facebook Page.
- Admin access to that Facebook Page and to Kommo.
Step-by-step connection
Step 1. In Kommo, open settings and go to the messaging channels section. Select Instagram.
Step 2. Kommo will prompt you to log in through Facebook — authenticate with the account that manages your Page and Instagram.
Step 3. Grant the required permissions and select the Facebook Page along with the Instagram account linked to it.
Step 4. Save. New Direct messages will now appear in Kommo. Test it immediately: send a message from a separate account and check whether a deal lands in your pipeline.
If something isn't connecting
- Make sure the account is genuinely a professional account, not a personal one.
- Verify that Instagram is linked to a Facebook Page and that you are that Page's admin.
- If Facebook doesn't show the right Page, sign out and sign back in with the account that has access to it.
Instagram and Kommo update their interfaces and connection requirements from time to time, so button labels may differ slightly from what's described here. If you get stuck, reach out — we'll guide you through your specific setup or handle the connection for you.
What's next: stop losing leads
The connection itself is half the work. The real impact comes from automation: an instant first reply goes to the customer the moment they write, inquiries are routed between sales reps automatically, and an AI assistant handles Direct messages around the clock, handing the rep a warm lead. If you'd like Instagram, your other channels, and your pipeline configured end-to-end, we handle the full implementation.
Frequently asked questions
Can I connect a personal Instagram account?
No. You need a Business or Creator account linked to a Facebook Page. Switching to a professional account is free and takes a minute in Instagram's settings.
Do post comments come into Kommo too, or only Direct messages?
Direct messages are the primary channel. Whether comments are also captured depends on your configuration — reach out and we'll clarify what's possible in your specific case.
Will customers know they're being answered through a CRM?
No. From their side it's a normal Instagram conversation — the fact that the sales rep is working from Kommo is completely invisible.
How many Instagram accounts can I connect?
You can connect multiple accounts and multiple channels at the same time — they all feed into one pipeline.